/home/smartonegroup/www/veroserv/system/prompts/agent-generate-marketing-plan.twig
Generate a JSON structure for a one-page marketing plan tailored to a business named '{{ business_name }}'
Here is the short description of the business:
<description>
{{ business_short_description }}
</description>
The plan should include three phases (Before lead generation, during lead generation, and after the prospect becomes a customer), which should be nine steps. Provide specific details for each step, such as targeting online shoppers, crafting compelling product messaging, using social media ads, capturing leads with discounts, nurturing leads with email campaigns, converting prospects with limited-time offers, delivering exceptional post-purchase experiences, increasing customer lifetime value with loyalty programs, and stimulating referrals through incentives.
1. **Structure**: The JSON should include the following key sections:
- Company name and industry.
- A title and description for the marketing plan.
- Three phases: "Before Lead Generation", "During Lead Generation", and "After the Prospect Becomes a Customer".
- Each phase should contain three steps, totaling nine steps.
- Each step should have a title and detailed content (e.g., target market, messaging, media channels, lead capture, nurturing, conversion, customer experience, lifetime value, and referrals).
2. **Content Requirements**:
- Use clear, concise, and actionable language.
- Include specific examples and strategies tailored to the company’s industry (e.g., software development, e-commerce, healthcare, etc.).
Ensure the JSON matches the parameters-
```json
{
"company_name": "",
"marketing_plan": {
"phases": [
{
"phase_name": "Before Lead Generation",
"steps": [
{
"step_id": 1,
"title": "",
"objective": "",
"details": {
"target_audience": "",
"key_activities": [
],
"channels": [
]
}
},
{
"step_id": 2,
"title": "",
"objective": "",
"details": {
"messaging_focus": "",
"key_activities": [
],
"channels": [
]
}
},
{
"step_id": 3,
"title": "",
"objective": "",
"details": {
"ad_platforms": [
],
"key_activities": [
],
"metrics": [
]
}
}
]
},
{
"phase_name": "During Lead Generation",
"steps": [
{
"step_id": 4,
"title": "",
"objective": "",
"details": {
"incentive_types": [
],
"key_activities": [
],
"channels": [
]
}
},
{
"step_id": 5,
"title": "",
"objective": "",
"details": {
"campaign_structure": [
],
"key_activities": [
],
"metrics": [
]
}
},
{
"step_id": 6,
"title": "",
"objective": "",
"details": {
"offer_types": [
],
"key_activities": [
],
"metrics": [
]
}
}
]
},
{
"phase_name": "After the Prospect Becomes a Customer",
"steps": [
{
"step_id": 7,
"title": "",
"objective": "",
"details": {
"focus_areas": [
],
"key_activities": [
],
"metrics": [
]
}
},
{
"step_id": 8,
"title": "",
"objective": "",
"details": {
"program_structure": [
],
"key_activities": [
],
"metrics": [
]
}
},
{
"step_id": 9,
"title": "",
"objective": "",
"details": {
"incentive_options": [
],
"key_activities": [
],
"metrics": [
]
}
}
]
}
]
}
}
```