```json
{
"company_name": "",
"marketing_plan": {
"phases": [
{
"phase_name": "Before Lead Generation",
"steps": [
{
"step_id": 1,
"title": "",
"objective": "",
"details": {
"target_audience": "",
"key_activities": [
],
"channels": [
]
}
},
{
"step_id": 2,
"title": "",
"objective": "",
"details": {
"messaging_focus": "",
"key_activities": [
],
"channels": [
]
}
},
{
"step_id": 3,
"title": "",
"objective": "",
"details": {
"ad_platforms": [
],
"key_activities": [
],
"metrics": [
]
}
}
]
},
{
"phase_name": "During Lead Generation",
"steps": [
{
"step_id": 4,
"title": "",
"objective": "",
"details": {
"incentive_types": [
],
"key_activities": [
],
"channels": [
]
}
},
{
"step_id": 5,
"title": "",
"objective": "",
"details": {
"campaign_structure": [
],
"key_activities": [
],
"metrics": [
]
}
},
{
"step_id": 6,
"title": "",
"objective": "",
"details": {
"offer_types": [
],
"key_activities": [
],
"metrics": [
]
}
}
]
},
{
"phase_name": "After the Prospect Becomes a Customer",
"steps": [
{
"step_id": 7,
"title": "",
"objective": "",
"details": {
"focus_areas": [
],
"key_activities": [
],
"metrics": [
]
}
},
{
"step_id": 8,
"title": "",
"objective": "",
"details": {
"program_structure": [
],
"key_activities": [
],
"metrics": [
]
}
},
{
"step_id": 9,
"title": "",
"objective": "",
"details": {
"incentive_options": [
],
"key_activities": [
],
"metrics": [
]
}
}
]
}
]
}
}
```